I didn’t plan on writing about the Super Bowl this year, but I heard something during a commercial break that honestly offended me. What clown working for the Fox Broadcasting Company thought it would be a good idea to play U2’s “Sunday Bloody Sunday” over a montage of football players making plays?

Bloody Sunday was a tragic footnote in Irish history, and U2 sang that song as a somber commemoration of the event. “Big deal,” you might say. Well, with all due respect, I think it is a big deal.

If you’re indifferent about this Bloody Sunday spoof, then what would you think if Clorox ran a commercial featuring the vocals of black protestors singing “We Shall Overcome” during the 1960’s civil rights marches, and then juxtaposed that song with images of a domestic-minded woman trying to “overcome” the mildew stains on her shower wall? Or, let’s imagine a Bacardi commercial that touts the company’s rum products. What better rum-based beverage is there than the hurricane? And what better song is there to celebrate that drink than “Hurricane” by Bob Dylan? Or you know, let’s reverse the idea and switch the roles of image and song. Let’s mass market a commemorative collection of footage of the 9/11 terrorist attack and couple the images with Britney Spears’ “(Hit Me) Baby One More Time.” Why the hell not? I bet that would rake in tons of cash.

I hope that gets my point across. Generally, I don’t give a damn about what songs are played during which commercials (besides a few exceptions), but I really wish corporate marketers would exercise a little more care when it comes to song selection. Maybe I’m asking for too much. But at the very least, could we please not play any more historically relevant protest song during NFL promos?